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From bustling cafes to sleek ride-shares, industries like food service and transportation are ditching cash at a rapid pace. Digital wallets and contactless payments are transforming how we buy, sell, and tip-fast and friction-free.

In the fierce arena of Gen Z loyalty, brands like Nike, Glossier, and TikTok reign supreme. Their secret? Authenticity, social consciousness, and seamless digital experiences that resonate deeply with this trend-savvy generation.